The Manager will lead all digital and CRM work for Ford India. This will include developing the strategy, working with internal brand managers and regional (asia pacific) / global (detroit) Digital / CRM managers in crafting individual and cross-carline digital brand campaigns and drive the team to work with the agency to deliver on objectives.
Key Roles and Responsibilities of Position :
Core
1 Develop a Digital and CRM strategy for Ford India in conjunction with brand teams
2 Seamlessly deliver on the strategy through the direct team, agency partners, regional / global leads
3 Comply with Policies and Procedures and reporting requirements for marketing function.
4 Conduct activities always within the Company's Policies, Procedures and Standards of Corporate Conduct.
Specific
1 Work with brand teams, direct team, agency and regional / global leads to develop a comprehensive digital and CRM strategy
2 Develop strong execution capabilities within Ford and agency
3 Provide feedback on competitive digital and CRM programs
4 Engage with the Ford APA team to align them on our plans and bring best practices from around the globe
5 Support to deliver brand (BEAT), sales (enquiry), loyalty (retention) objectives for individual brands
6 Support the development of the team
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