Job description
You will be a part of the MCOS team and will be responsible for heading the Marketing function from offshore in perfect alignment with the Groups strategy and direction.
About
MCOS (Marketing & Communications Offshore Services) is the Group-wide Marketing & Communications shared services organization providing services ranging from design, content and web to account based marketing, pursuit marketing, GTM program management and global campaign support.
Already a 100 people organization, the team has strong growth plans, with a vision to emerge as the worlds leading integrated marketing and communications services organization.
Specification / Skills / Experience
Working closely with the Group Marketing Sponsor and MCOS Director, help build a strong Marketing Community offshore that is capable of catering to the ever growing needs of the organization.
Role & Responsibilities:
Create a vibrant offshore Marketing community of skilled resources
To work closely with stakeholders across the globe to drive marketing programs, along with their offshore teams
Nurture and develop newer capabilities in the offshore like Social Media Marketing & Marketing Content creation; liaise with key Sales and Marketing Leads to execute pilots and assessments
Spot opportunities where the offshore Marketing Stream can add value and drive these opportunities
Drive compelling Success Stories/ Reference Programs across the Group
Leverage the existing shared services team across capabilities like design, IC, web and campaigns for all Marketing support
Regular interactions with the existing stakeholders for a temperature check on current engagements
Lead the current offshore marketing stream to achieve their individual objectives and the stream objectives and help the team perform at the next level
o Regular interactions with the team; work closely with each team member and help them in their area of expertise/business
o Identify/provide platforms for sharing best practices
o Organize & run L&D programs that is customized to the stream/individuals
Facilitate timely reporting to MCOS Director and Stream Sponsor
Location: Mumbai
Experience: 10 to 15 years (10-15 years of experience in Corporate M&C, with 5-7 years in driving core marketing programs in a Tier 1 IT Organization )
Primary Skills (Must have)
The person needs to have led a team of marketers in the recent past
Ideally, should have supported large key accounts with penetration-focused marketing
Should be able to write/review Marketing Content
Should have an understanding of how to leverage Social Media for marketing
Exposure to CRM, Siebel Marketing/Demand Gen programs desirable
Should be proficient in running customer intimacy programs and thought leadership campaigns
A track-record in working in an offshore-onshore model would be good to have
Outstanding communication skills, both oral and written is a must
Strong interpersonal and executive interactions skills
o Good team player and leader
Should have the ability to comprehend complex thoughts and handle multi-skill projects
Structured and process oriented
Creative, innovative, and quality driven
Excellent presentation skills and willingness to travel
Qualifications:
Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization
Contact
Pratyay Dasgupta
Pratyay.dasgupta@capgemini.com
Capgemini, is one of the world's foremost providers of consulting, technology, and outsourcing services, and enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business ExperienceTM. The Group relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients. A pioneer in the IT industry, Capgemini has over 45 years of global expertise collaborating with leading corporations. Capgemini has strong domain experience to assist clients across the Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors and help them advance in their respective industries. Present in more than 40 countries, Capgemini reported 2010 global revenues of EUR 9.7 billion and employs over 120,000 people worldwide.
Capgemini in India is over 40,000 people strong across 9 cities (Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Delhi, Salem, and Trichy).
At Capgemini, we live and breathe the philosophy of our brand slogan � 'People matter, Results count'. We believe that this people centric approach to technology is what differentiates us from our competition. It places people at the heart of our success, and demonstrates our belief in their ability to deliver quality. We promise to deliver quality to clients while adhering to our seven values - Honesty, Boldness, Trust, Freedom,Team Spirit, Modesty and Fun.
Capgemini is committed to equality of opportunity and dignity at work for all, irrespective of caste, religion, race, color, creed, ethnic or national origins, gender, marital status, sexuality, disability, class or age. Disability assistance/adjustments may be provided in your work area
Learn more about Capgemini at
www.in.capgemini.com
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