Requirement of Dy. Manager Marketing @ Tata Green Battery, Pune, 7 - 12 years exp, Pune

Please enter your email ID to get job alerts Thank you for your feedback. This will help us improve the quality of jobs that are available on naukri.com for you. TATA Green Batteries are brought to you by "TATA AutoComp GY Batteries Ltd." (TGY) - a joint venture between TATA AutoComp Systems Ltd, India's leading auto component group and GS Yuasa International (GYIN), Japan, one of the world's largest automotive battery manufacturers. GS Yuasa International (GYIN) is the world leader in Two Wheeler batteries and Asia's number one in Four Wheeler batteries. TATA Green Batteries, by their sheer design and use of state-of-the-art technology are built to deliver highest performance for all kinds of vehicles (Bikes, Three-wheelers, Cars, UV's, Trucks and Tractors) and inverters, while being 90% recyclable. Designation Requirement of Dy. Manager Marketing @ Tata Green Battery, Pune - 1 Opening(s) Job Description o Idea, develop, recommend and execute annual marketing plan activities, including local media strategy and plans, for the brand and manage the effective deployment of the marketing budget. o Planning & implementing brand promotion budget, media planning handling all media activities - print, TV , radio ,outdoor & other PR activities and events o To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term o Develop ATL / BTL concepts and convert them into large properties for enhancing image & increasing saliency and developing new revenue stream for the brand o Providing conceptual inputs for planning and execution of various consumer promotions. o Handle & give creative / media briefs to agencies o Manage ATL / BTL agencies o Coordination with printing & other vendors o Develop a wide vendor base for smooth and cost effective execution of campaign collateral. o Build & implement the PR strategy for the company o Work closely with the regional team o Manage one-to-one relations with the media o Manage the PR agency o Track competition and share the report with the management Qualification : o PGDM in Marketing from a reputed institute o IT Knowledge : MS Office Knowledge. o Overall Experience: 8 yrs+ Critical Experience Required : o Should have handled a key brand successfully o Should be handling vendors briefing, project management, etc o Should be aged between 25 to 30 years Critical Behavior Profile : o Innovation, Strong belief in the philosophy of building brands o Strong verbal and written communication skills. o Strong presentation & analytical skills o Communication Desired Profile Please refer to the Job description above Experience 7 - 12 Years Industry Type Automobile / Auto Anciliary / Auto Components Role Product/Brand Manager Functional Area Marketing, Advertising, MR, PR, Media Planning Education UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing DOCTORATE - Doctorate Not Required Compensation: INR 4,00,000 - 7,50,000 P.A Location Pune Keywords Manage ATL / BTL agenciesBrand Communication Build & implement the PR strategy for the companyManage the PR agency Contact Kapil Khedekar Tata Autocomp Systems Ltd Job Posted 27 Sep

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