Job Description
You will be a part of the MCOS team and will be responsible for developing and driving marketing strategy of specific Topline initiatives of Capgemini in Netherlands market.
About
MCOS (Marketing & Communications Offshore Services) is the Group-wide Marketing & Communications shared services organization providing services ranging from design and web to marketing program management and campaign support.Already a 100 people organization, the team has strong growth plans, with a vision to emerge as the worlds leading integrated marketing services organization.
Specification / Skills / Experience
- Work with key TLI leaders and stakeholders to ensure alignment with Business Plans
- Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers
- To work with the marketing production team in India to deliver on TLI marketing requirements.
- Coordinate activities leading to visual identity creation.
- Own and execute segment marketing and branding programs
- Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)
- Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing
- Liaise with PR, analysts, executives and consultants for influencer programs.
- To provide day to day delivery support to Business leaders on execution of assignments and tasks.
- To provide competitive intelligence and should be capable of analyzing data in order to validate content
Role & Responsibilities:
At least 7-9 years of experience in marketing & communications, with 3 years in Sector/vertical/Segment marketing in a large IT MNC/India service pure players.
Should have supported large, key accounts in the past with penetration-focused branding
Exposure to CRM marketing module desirable.
Demonstrated track record in managing marketing through an offshore-onshore model
Ability to work with high performing team.
Should be very familiar with branding fundamentals and latest trends in new media.
Should have the ability to comprehend complex thoughts and multi-skill projects
Structured and process oriented.
Creative, innovative, and quality excellence.
Excellent presentation skills and willing to travel.
Aptitude for quick learning
Location: Mumbai
Experience: 7 to 9 years
Primary Skills (Must have)
Marketing Management
Qualifications:
Post graduate degree/diploma in marketing from a reputed institution (Preferred. Not compulsory) and/or relevant experience working with Tier 1 IT organization
Contact
Pratyay Dasgupta
Pratyay.dasgupta@capgemini.com
Capgemini, is one of the world's foremost providers of consulting, technology, and outsourcing services, and enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business ExperienceTM. The Group relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients. A pioneer in the IT industry, Capgemini has over 45 years of global expertise collaborating with leading corporations. Capgemini has strong domain experience to assist clients across the Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors and help them advance in their respective industries. Present in more than 40 countries, Capgemini reported 2010 global revenues of EUR 9.7 billion and employs over 120,000 people worldwide.
Capgemini in India is over 40,000 people strong across 9 cities (Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Delhi, Salem, and Trichy).
At Capgemini, we live and breathe the philosophy of our brand slogan � 'People matter, Results count'. We believe that this people centric approach to technology is what differentiates us from our competition. It places people at the heart of our success, and demonstrates our belief in their ability to deliver quality. We promise to deliver quality to clients while adhering to our seven values - Honesty, Boldness, Trust, Freedom,Team Spirit, Modesty and Fun.
Capgemini is committed to equality of opportunity and dignity at work for all, irrespective of caste, religion, race, color, creed, ethnic or national origins, gender, marital status, sexuality, disability, class or age. Disability assistance/adjustments may be provided in your work area
Learn more about Capgemini at
www.in.capgemini.com
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