Candidate with PR experience in E-commerce start-up company will be preferred.
Responsibilities:
- Plan and direct public relations programs designed to create and maintain a favourable public image for Akosha
- Work with the external PR firm on a day-to-day basis to ensure optimal delivery of PR campaigns by maintaining a high level of communication with them
- Create company literature and other forms of communication
- Work with the marketing team to create marketing and promotional materials, both print and electronic
- Work with advertisers for timely and useable ad submissions
- Copyedit, proofread, and revise communications
- Review email marketing campaigns
- Make recommendations on site design and operation from a PR perspective
- Work with manager and business units to manage any events organized by Akosha
- Promote products and services through public relations initiatives
- Develop marketing communications campaigns
- Create content with an aim to establish Akosha as a thought leader in the industry
- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
- Identify, develop and execute communications strategy for key media contacts and customer references
- Research media coverage and industry trends
- Develop fresh story ideas to leverage from a PR angle
- Conduct extensive media outreach
- Coordinate on conferences, trade shows, and press interviews
- Help clarify Akosha's point of view to their main audience in case of any discrepancies
Requirements:
- 4+ years' relevant experience in the PR industry
- Experience both as a PR specialist in a company and a PR agency is recommended (should have knowledge of how both sides of the table work)
- Should have established connect with the media fraternity
- Understanding of web technologies is preferable, though not mandatory
- Demonstrated experience in branding, positioning and lead-generation activities for a technology company
- Outstanding communication skills copywriting, web content, email campaign content writing, blogging, etc.
- Team player, with the confidence to take the lead and guide other departments when necessary
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