Job Description |
Desired Job Profile :
The individual will be responsible for driving and executing all marketing activities, while coordinating with every department to ensure double digit market share growth of his/her Category by executing across all 5Ps of marketing. This includes, but is not limited to:
1. Product
a. Constant development and enhancement of all product attributes, features and benefits.
b. Understand unmet consumer needs and provide superior product benefits.
2. Packaging
a. Design and execute superior packaging to differentiate product and brand, communicate consumer benefits, and USP of the product.
b. Innovative packaging that creates product benefits, and value, exceeding customer expectations.
3. Pricing
a. Constantly Monitor competitor pricing, and formulate the product pricing strategy accordingly.
4. Promotion
a. Create Annual Business Plan and execute all activities aggressively and on time.
b. ATL Activities: Create and execute TV Ads, Radio Ads, Magazine Ads, Press Ads, PR Activity as well as conduct detailed T.V. Media planning.
c. BTL Activities: Plan and execute all BTL activities, from van operations, stall operations, wall paintings, POP, Dealer Boards, local and regional campaigns etc.
5. Placement
a. Generate TOMA to facilitate & increase daily PUSH of primary and secondary sales on an all india basis to achieve monthly primary and redistribution targets.
b. Visit the market a minimum of 5-10 days every single month, and exceed benchmark productive call targets and motivate the sales team, distributor and retailers/wholesalers to ensure double digit growth in their area of operations.
The Sr. Brand Manager/Marketing Category Head is the critical point of contact for all activities related to the product category. This includes R&D for product development, manufacturing for sales forecasting & production planning, materials for accurate innovative material procurement, sales for daily placement PUSH & TOMA, creative agency for all creative activities across all SKUs, Media agency for media buying and planning, and Information technology to create process efficiencies.
We are looking for an ambitious, creative and innovative thinker, who possesses strong selling ability with excellent communication and interpersonal skills, ability to execute effectively and possesses strong leadership qualities.
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