Digital Marketing and Ecommerce Analytics, 7 - 12 years exp, Bengaluru/Bangalore

Please enter your email ID to get job alerts Thank you for your feedback. This will help us improve the quality of jobs that are available on naukri.com for you. At HP we believe technology can create new possibilities for people around the world-from high school students and soccer moms to budding entrepreneurs, government officials, and business executives. We're the largest IT company on the planet, with 304,000 employees working in approximately 170 countries around the world. And we are able to leverage our size and scope to deliver real value in the products and services we offer. Our healthcare solutions are helping hospitals reduce errors and insurers bring down costs. Our TouchSmart products are helping individuals with autism communicate for the very first time. Our digital printing solutions are revolutionizing the publishing industry by allowing publishers to print individual books on demand. And that's just the beginning. Where others see challenges, we see opportunities. So we never stop exploring. We never stop at impossible. And we can't wait to show you what we think of next. HP in India: Established in 1988, India is one of the largest and most diverse sites for HP outside of the US. Based on revenue, HP in India is the country's Number One domestic company and is also the Number One multinational company [Source: Data Quest 2009*]. Based on revenue, HP is the country's number one domestic company as well as the top multinational company in the IT industry. It is one of the nation's largest employers, with businesses spanning customer support to R&D and systems engineering. HP is ranked among the top 10 Best Companies to work for by Business Today, a leading Indian publication, and it is recognized as a Hewitt Best Employer (2009). We are also the leading brand across many product and services categories and have won critical acclaim at the NASSCOM Foundation Social Innovation Honors' (2009). HP's participation in national climate change consortiums provides a valuable opportunity to lead and drive the country's transformation to a low-carbon economy. Designation Digital Marketing and Ecommerce Analytics Job Description About HP Shopping: Hewlett Packard is the market leader for PCs and printers worldwide. Within the Printing and Personal Systems division (PPS), HP Shopping is HPs direct face to its customers. The Ideal Candidate is someone who constantly raises the bar for her/himself and the team, thrives under pressure, can dive deep into the data and be able to derive actionable insights, can work with a diverse stakeholder group and geographically diverse team. She/he will support both the daily business analytics needs of the regions, as well as lead analytics capability / solution development that can scale across regions. Solution development areas in focus are web analytics & optimization, Customer and Marketing Analytics and predictive modeling/optimization. Last but not least, she/he is passionate about developing analytics talent. Key Responsibilities: Responsible for developing the reporting & analytics roadmap for all eCommerce motion for HP Responsible for establishing a framework/mechanism for integrating analytics into core business processes so as to enable data-driven decision making Be an active contributor to store planning, category management & web merchandizing decisions, providing data-driven and actionable recommendations to drive step function improvements to revenue and margins Partner closely with various business partners in marketing, category management, web merchandizing & operations functions to identify, prioritize and deliver a steady stream of reporting & business analytics that supports store objectives As the subject matter expert, provide thought leadership to the organization and help business stakeholders understand and use web metrics/ insights to improve user experience and engagement (quantifiable) across the shopper journey Enhance current testing program in partnership with the Site/ Product Merchandizing team to enable continuous optimization of site experience and web metrics Build governance & communication rigor around the implementation and communication of analytics projects Prioritize, delegate/ conduct ad hoc analyses to answer specific questions from business stakeholders. Desired Profile Qualifications: Bachelors degree in Engineering/ Computer Science/ Mathematics/ Business or combination of education and experience. 6-8 years work experience, 3-4 years in eCommerce / Digital Analytics Analytical mind-set with the ability to present clear and actionable results Ability to communicate effectively with both business and technical teams Strong understanding of online metrics / ecommerce business model Comfortable using Web analytics tools like Adobe/ Omniture (preferred), Google Analytics, Web Trends Strong understanding and experience with online testing/ experimentation and associated technologies Proficient with SQL to query clickstream databases Ability to work in cross functional teams while leading and prioritizing multiple projects Strong people and project management skills, ability to structure work and lead analyst(s) on projects. Experience 7 - 12 Years Industry Type IT-Software / Software Services Role Search Engine Optimisation /SEO Analyst Functional Area Marketing, Advertising, MR, PR, Media Planning Education UG - B.Tech/B.E. - Computers, B.Sc - Computers, Maths PG - Any Postgraduate - Any Specialization DOCTORATE - Doctorate Not Required Location Bengaluru/Bangalore Keywords digital marketing analytics, eCommerce analytics, google analytics, omniture analytics, web trends Contact HR Hewlett-Packard India Pvt Ltd Website http://ift.tt/1fxJyl1 Job Posted 10 Oct

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