The Candidate should have expertise in:
A. On page seo strategies
a. Develop efficient SEO strategies to improve organic traffic
b. Develop Link building tactics to improve rankings of keywords in Google Organic Search.
c. Keyword Analysis
d. Competitor analysis
e. Should have preferably worked with dynamic sites
f. Knowledge of html
g. Knowledge of Seo optimization techniques like meta tags, Google local listings, interlinking etc
B. Off page seo strategies:
a. Guest Posting
b. One way Link building
c. Article Submissions
d. Blog postings
e. Classified Postings
f. Social Bookmarking
g. Back link analysis & research on link building techniques
h. Experience in one way, two way & three way link exchange through mails, webmaster & submissions. Should have good database of webmasters for link exchange
C. Social Media Marketing
a. Promotion on facebook, G+, twitter etc.
KPIs (Measurable parameters of the role)
- Ensuring resolution of all requests and queries within agreed timelines
- Timeliness and accuracy of data
- Effective stakeholder management
Competencies required to do this job well:
- Collaboration & Team Work
- People Leadership
- Focus on Results
- Customer Focus
- Execution Excellence
- Effective Communication
- Entrepreneurial Orientation
- Innovation and Openness to Learning
Desired Candidate Profile
2. Exceptional written and verbal English communication skills.
3. Should have proven record of bringing links by various link building Methods.
4. Ability to work as a team player in a target driven work environment meeting deadlines.
5. Advance knowledge in MS Excel .
6. Proficiency in Keyword discovery and expansion.
7. Research and analyze competitors.
8. Monitor, track, and report on search metrics, including trend analysis.
9. Plan and implement back link strategy and optimize internal links.
10. Self motivated with proactive attitude, strong organizational and interpersonal skills.
Company Profile
About Info Edge (Naukri.com, 99acres.com, Jeevansathi.com, shiksha.com):
Info Edge is India"s leading consumer internet company. With online presence in recruitment, matrimony, real estate and education, and strong brands like Naukri.com, 99acres.com, jeevansathi.com and Shiksha.com, we are more than 3000 people strong organization based out of more than 48 locations in India & Middle East. This is a financially strong company with a revenue figure of Rs. 483 cr and EBIDTA margin of 40.09% for last financial year. We also have a market capitalization of over Rs 6500 cr.
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