Online Marketing Manager, 3 - 6 years exp, Delhi, Delhi/NCR(National Capital Region)

Please enter your email ID to get job alerts Thank you for your feedback. This will help us improve the quality of jobs that are available on naukri.com for you. Launched in February 2010, Snapdeal.com is India's largest e-commerce marketplace. Snapdeal provides a platform for vendors across the country to connect with millions of customers The platform has the widest assortment of products from thousands of national, international and regional brands across diverse categories like Mobiles, Electronics, Fashion accessories, Apparel and Footwear, Automotive, Kids, Health, Home and Kitchen, Sports & Books. Snapdeal.com has a network of more than 50000 Merchants/Brands, and has over 20 million members (which is 1 out of every 6 internet users in the country) and caters to the shopping needs of customers across 4000+ towns and cities. Designation Online Marketing Manager - 1 Opening(s) Job Description Company Background: Launched in February 2010, Snapdeal.com has seen phenomenal growth in a span of three and half years and is currently the largest online marketplace in India. Snapdeals mission is to create life changing experiences through its platform by connecting buyers to sellers of millions of products from thousands of national, international and regional brands. With over 20 million members, 500+ product categories and 20000+ sellers, Snapdeal.com is the shopping destination for internet users across the country, delivering to 4000+ cities and towns in India. Snapdeal also manages TrustPay and SafeShip platforms that provide buyer & seller protection and intelligent logistics enablement, respectively. The company is run by a very young, dynamic & innovative team of over 1000 people, and is backed by leading global investors such as eBay Inc., Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners. Team: Online marketing team within the context of Snapdeal, where the mode of functioning for the business is Online, is equally important if not more, to Brand Marketing. The core objective of Online marketing team is to strategize and optimise the investments that are made within various Online channels in order to achieve both the business and marketing goals. Role: Online marketing Manager Experience 3-6yrs Location: New Delhi Key Responsibilities: Develop and drive the strategy and marketing mix for the Brand investments done within various channels of Online medium like Search engines (Google, Yahoo), Social (Facebook, Consumer forums, Blogs), Affiliates (Ad Networks, Affiliate program), Exclusive partnerships etc. - Build the brand amongst the consumers of Online platform through various initiatives which can drive engagement and the Revenue targets - Manage Budgets and optimization of the investments to drive the following - Customer acquisition - Induce trials - Driving transactions - Create Brand recall and re-enforcement amongst users - Targeted Communication to the prospective customers - Identify key partners within the Online space, to reach out to the target audience - Monitor effectiveness of various partnerships, campaigns and optimize the same - Explore new channels that are emerging in the Online marketing domain to reach out to the target audience - Define key metrics for the performance of various channels and maximize the impact across verticals through analytics Requirements: - Should be able to take a lot of initiative and drive innovative campaigns which can be very impactful - Excellent in analytical skills. The candidate should not only be able to execute communication campaigns but also analyses the effectiveness of the same - Ability to understand the business and marketing objectives of various activities - Prior experience in Online marketing domain will be beneficial. - People from analytics companies preferred. Qualification: - MBA from a Tier I business school Desired Profile Please refer to the Job description above Experience 3 - 6 Years Industry Type Media / Entertainment / Internet Role Assistant / Associate Marketing Manager Functional Area Marketing, Advertising, MR, PR, Media Planning Education UG - Any Graduate, Graduation Not Required PG - Any Postgraduate, Post Graduation Not Required DOCTORATE - Any Doctorate - Any Specialization, Any Specialization, Doctorate Not Required Compensation: best in Indusry Location Delhi, Delhi/NCR(National Capital Region) Keywords Brand Marketing, Online Marketing, Campaigns, Customer Acquisition, Mba, Strategy, Marketing Management, Buyer Activities, Analytical Skills Contact Kiran Tandon Jasper Infotech Pvt Ltd Job Posted 06 Oct

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